Online marketing is not an option but a way out. As consumer behavior changes and purchasing paths increasingly move towards the online world, even large-scale, high-priced products such as cars or houses increasingly make online purchasing decisions. Therefore, online marketing is a necessity and cannot be delayed any longer. In this era of intense competition in digital marketing, we have seen one thing: in reality, competition is not just about competing with business competitors, but also about competing with oneself and meeting customer needs. However, online marketing still has some similarities with traditional marketing, but the obvious differences are physical characteristics, steps, and target groups. Therefore, we would like to present 7 steps of online marketing as a guideline for beginners who are about to enter the field, to have principles to follow to make online marketing more successful.

1. Do Market Research

Or you have to understand the market, understand your customers, understand your competitors, who your customers and competitors are, which is the most important step in marketing. We have to look for the Winning Zone or the point where we will win, the point where we are different from our competitors and the point where customers want. Many brands miss this point by presenting selling points that customers do not want. It may be a selling point that we have and we are good at but customers do not want it, or it may be a point that both we and our competitors have and compete with each other but customers do not want it. Another point that is often missed is seeing what competitors claim or offer and feel that we have to do it too. In reality, some products do not have to gclub ทางเข้า ล่าสุด be sold from the same perspective. Different customers may have different needs. When the target customer group changes, everything will change. Therefore, we do not have to present selling points that we actually do not have, but try to say that we have a Winning Zone for each customer group. Each group will be different, which we have to study to find.

2. Understand customers more deeply

By dividing the target group to choose which customer group to target, that is, looking at the whole world of this product, how many customer groups are there? It can be divided by age range, location, lifestyle and purchasing opportunity. Sometimes, some products may have dozens of customer groups. But due to the limitations of labor, time and budget, we may divide customers into only 3 groups that are the customers we want the most and can close sales effectively. Therefore, this step may be possible that from the dozens of customers, we will choose who by looking at the Winning Zone that has been selected to see which group we can reach the best in order to know what the customer's problems are, what they want, what they don't want. Many people may overlook the word "don't want" but in fact it is interesting. For example, when presenting some products that customers want, various features that help solve their problems, and then presenting some features that they don't want more, customers may feel that it is too much because it creates excess demand, making customers feel that this product has more features than what they want and is more expensive than it should be. If we know what they don't want, sometimes we don't have to tell all the features of the product. Just tell the points that they want, tell the advantages, disadvantages, and conditions that they need to know.

3. Choose a promotion channel

Choose where to promote the product by looking at the Customer Journey or the customer's journey. Find out where we can reach them. Whether to use Facebook, Line official account, Instagram, Twitter or any other channel, choose from the channels where the customers are.

4. Create content

Once you know your customers’ needs and know which channels to use, it’s time to design content. What kind of content will be used for which channels, which customer groups to target, what are the customers’ problems? Then create online content for customers to consume, follow, search for us, and see information to support their decision-making online.

5. Advertise

In the process of advertising, there are things to think about: how to advertise and how to measure results, what objectives to choose for advertising, what kind of target groups to choose, how much budget to use for advertising, and how long to advertise.

6. Measure results

After running an advertising campaign, you have to measure results. How to measure results? What to measure? How much money was spent? Was it worth it? This ad must measure results from people who messaged, sales, likes, views, and shares, which each objective has a different measurement method.

7. Collect key learnings

After completing a marketing campaign, if you have planned from the beginning, you can summarize the results within one week or within one month. What can you do with what you have learned from doing every step? Because marketing is an experiment. Marketing is a test. It doesn’t mean that if you do it today, you will have sales tomorrow. If you don’t have sales today, what will you do tomorrow? There must be real experimentation. There must be playing in the field. Take what you have learned and improve it in the next step. Keep experimenting.